【ANNOUNCEMENT】2026 SEMA SHOW - RAYS WORLD TOUR - RAYS DRIVING EXPERIENCE

Press-Release, September 2026

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PRESS RELEASE:

HIGASHIOSAKA, OSAKA, JAPAN — September 1, 2026 — Thirty years, countless track days, intensive forging, and one unmistakable design. The iconic RAYS VOLK RACING TE37 celebrates three decades of performance, reliability, and a global legacy with the new 2026 TE37 30th Anniversary Series—a tribute to the classic design that has inspired generations of drivers and automotive enthusiasts around the world. Since its debut in Japan in 1996, the RAYS VOLK RACING TE37 has become a global benchmark for lightweight forged wheel performance and an enduring icon of modern car culture. Developed through RAYS advanced forging technology and proven through decades of competition and enthusiast use, the TE37 has earned a reputation for strength, performance, and unmistakable design.

To commemorate this milestone, RAYS will make its first-ever official brand display at the 2026 SEMA Show in Las Vegas, taking over the Silver Lot, bringing the complete VOLK RACING wheel lineup to the world’s largest automotive specialty equipment event.

The RAYS display will feature an extensive showcase of current and new wheels, exclusive collector merchandise never before available to the public, and a special experiential track designed to bring the performance of RAYS wheels to life. Invited guests, media, industry partners, and automotive enthusiasts will have the opportunity to experience firsthand the performance benefits of vehicles equipped with RAYS wheels through the exclusive RAYS Driving Experience.

More than an anniversary, the TE37 30th Series represents a celebration of the technology, competition heritage, and enthusiast culture that have made the TE37 one of the most recognizable forged wheels in the world—while looking ahead to the next generation of performance.

ABOUT RAYS WHEELS:
Founded in Japan in 1973, RAYS is a globally recognized manufacturer of premium forged and cast aluminum wheels. Drawing on decades of experience in professional motorsports, RAYS develops lightweight, high-strength wheels for racing, performance street, OEM, and aftermarket applications. From design and engineering to manufacturing and rigorous testing, RAYS maintains an uncompromising commitment to performance, quality, and safety. Its portfolio includes internationally recognized brands such as VOLK RACING and gramLIGHTS. Through continuous innovation and advanced Japanese manufacturing technology, RAYS delivers wheels engineered to perform at the highest level—on the racetrack and on the road.

LINKS:
SEMA SHOW: https://semashow.com/attendee
RAYS: https://www.rayswheels.co.jp/en/

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【ANNOUNCEMENT】2026 SEMA SHOW - RAYS WORLD TOUR - RAYS DRIVING EXPERIENCE